from fitness to wellbeing: how the wellness industry is changing

For decades, the fitness industry was built around a relatively simple idea: people came to gyms to exercise. They wanted to become stronger, lose weight, improve their cardiovascular fitness or change the way their bodies looked. That expectation is changing. Today, many people are no longer looking for fitness alone. They are looking for something broader: wellbeing. These wellness industry trends reflect a broader change in how consumers think about health, fitness and quality of life. This shift is also…